This is hectic! Jay Z worked with Droga5 and Bing to create this massive viral and ambient campaign for his new book "decoded", the lengths and detail they've gone to with this is pretty impressive, printing pages of the book in relevant settings (for the subject on said pages) from the bottom of a pool to the inside of a custom gucci jacket. you need to see all the examples to understand how big this project is. http://trendland.net/2010/11/24/jay-z-decoded-32-pages-revealed/#more-54034
